Below are published copywriting samples for a variety of target audiences in B2B, B2C, and nonprofit sectors. Media ranges from trade publication ads, blogs, infographics, websites, e-newsletters, brochures, and case studies.
For stories and published works, visit story writing and editing.
Dasco
Trade Publication Campaign
Executed the concept development, copywriting, graphic design, and complex image montage for this national medical lab trade publication ad which led to 56 qualified leads and four sales and exceeded ROI in its first placement.
Client: Dasco, an industrial labeling and identification systems reseller.
Lab[el] Accuracy campaign for the hospital laboratory market published in a national trade magazine.
Concept development, copywriting, graphic design, extensive photo editing and montage.
Software: Adobe InDesign, Photoshop and Acrobat.
Online publications:
- Fall 2012 Medical Lab Management»
- March/April 2013 Medical Lab Management»
- May/June 2013 Medical Lab Management»
- November/December 2014 Medical Lab Management»
Blog
While working for Dasco, wrote 55 blog posts and designed branded graphics for the Dasco WordPress blog featuring information related to label applications for hospital laboratory, manufacturing, and wire and cable identification. Blog posts were shared on social media with branded graphics, embedded video and links to company Website landing pages. The Dasco blog generated some of the best new organic referral traffic each month with low bounce rates. Blog post content was featured as links on AdWords PPC landing pages which established the company as a thought leader in the labeling industry.
Concept development, graphic design, blog writing, and video creation and editing.
Software: Adobe Photoshop, Premiere Pro and WordPress.
Blog Posts:
Direct Thermal vs. Thermal Transfer: Which is Best for Lab Labeling and Why?»
Why Barcode Labels are Better than Handwritten Labels for Patient Safety»
Microscope Slide Labels that Endure Stains and Washes»
Six Great Reasons to Print Your UL and cUL Labels on Demand»
Why do Some Labels Fall off Before Their Time?»
Social Media Graphics
Concept development, graphic design and copywriting.
Designed and wrote dozens of branded graphics used for blog and social media post imagery with links to Website landing pages and product pages.
Software: Adobe Photoshop.
Dasco Medical
Website
Micro site for the hospital laboratory market (2011-2015).
Website concept development, graphic design, copywriting and editing using SEO principles.
- Meets usability standards
- Applied Google Analytics for measurability
- CSS layout and style sheets
Software: Adobe Photoshop and Dreamweaver.
Medical lab e-newsletter
This successful and informative e-newsletter included intro copy with links to the Company’s WordPress blog for the full article and links to the Company’s e-commerce website.
Concept development, graphic design and copywriting.
Software: Adobe Photoshop and MailChimp.
Ecommerce CMS Website
Website concept development, graphic design, copywriting and editing of large eCommerce Website of over 20,000 products using SEO strategies (2011-2015).
- Integrated social media: Facebook, Google+, Twitter, YouTube, and a WordPress blog
- Digital content integrated to Company website landing pages
- Meets usability standards
- Applied Google Analytics for measurability
- CSS layout and style sheets
Software: Adobe Photoshop, Dreamweaver, Premiere Pro and eCommerce platform.
Marketing Communications
Industrial wire and cable identification brochure.
Graphic design, copywriting and extensive photo image editing.
Software: Adobe InDesign and Photoshop.
Empirehouse
Trade Publication Ad
Copywriting, design, and photography of a trade publication ad for a special section featuring the Marshfield Clinic Health System Hospital.
Client: Empirehouse, an architectural glass and glazing contractor.
Trade publication ad published in a special project feature of ConstructionToday magazine (July/August 2017) a national trade publication.
Concept development, photography, copywriting, graphic design, extensive image editing and compositing.
Software: Adobe InDesign and Photoshop.
Project Profiles
Project profiles showcased the company’s specialty glass and glazing projects.
Concept development, copywriting, substantive editing, graphic design, and photography. Interview key personnel involved in the project to develop the profile: Estimator, Project Manager, Fabrication Manager, Field Superintendent, Safety & Quality Manager, and Glazing Foreman.
Project profiles are used as custom inserts to accompany the Company brochure at trade shows and for portfolio presentations.
Software: Adobe InDesign and Photoshop.
Blog
May 2016 to May 2018
Proposed and launched, managed and executed an editorial calendar and integrated social media strategy that aligned with the Company’s core values and strategic growth areas for brand awareness.
Wrote over 75 blog posts and project profiles for the Empirehouse WordPress blog. Many include embedded videos from the Company YouTube channel. Blog posts were shared on social media channels with branded graphics, teaser copy and links to the Company website landing pages.
Digital content has established the Company as a thought leader in the architectural glass, metal and glazing industry and link to Company website landing pages with calls to action for lead capture.
This integrated digital strategy:
- Grew website leads 210% in qualified service, design assist, and bid requests
- Grew website page views 123% in the Company’s target geographic area
- Grew website unique visitors 102%
- Website visitors remained on the site 75% longer
- Grew LinkedIn Company page “followers” 247%
Blog posts are shared on the Company Facebook, LinkedIn, and YouTube channels.
Concept development, writer, graphic designer, photographer and videographer.
Software: Adobe Photoshop and Premiere Pro and WordPress.
Blog posts:
Is your Architectural Glass and Metal Contractor Certified»
An Empirehouse Intern Unplugged»
Teamwork and Innovation to Go Above and Beyond»
Inner Workings of a Floating Staircase»
Over 9,000 Pounds of Hand-Set Glass»
Helping Hungry Haiti Children»
Innovative Pre-glazing and Installation»
Glazing beneath a Flight Path»
Construction Olympics: Glazing on a Beam 60 Feet in the Air»
Social Posts
Concept development, graphic design, photography, and copywriting.
Designed and wrote dozens of branded social media posts integrated to website landing page.
Software: Adobe Photoshop.
Acucraft
Blog
September 2018-January 2019
Client: Acucraft, a world-wide manufacturer of custom fireplaces.
Wrote weekly or twice weekly blog posts for the Acucraft WordPress blog and designed branded graphics. Blog post links were shared on social media channels with branded graphics, teaser copy, keyword hashtags, and links to the Company website landing pages. Blog post content was written to reflect the Company’s uniques and Core Values, establish the Company as a thought leader, launch new products and offers, improve SEO, and drive qualified prospects to call, chat, or email.
While managing this integrated digital content strategy:
- Lowered bounce rate 24% to a bounce rate of 37%*
- Increased time on Web site 47% with an average of 2:40*
- Improved the goal conversion rate from 1.2% to 11.19%*
*Compared to September 2017-January 2018
Blog Posts:
3rd-Party Certified Gas Fireplaces»
See-Through Wood Fireplace Gains Inspiration from 1800s Mining Cabin»
Blog posts links with branded infographics and teaser copy were shared on the Company Facebook,Twitter, LinkedIn, Google+, Pinterest, and Instagram.
Concept development, copywriting, graphic designer, and photo editing.
Software: Adobe Photoshop and Premiere Pro and WordPress.
Branded social media graphics
Wrote and designed branded graphics shared weekly on social media channels with teaser copy and links to the Company website. Branded infographics developed brand awareness: Facebook,Twitter, LinkedIn, Google+, Pinterest, and Instagram.
Concept development, copywriting, graphic design, and photo editing.
Software: Adobe Photoshop.
National Sales Brochure
Copywriting, graphic design, logo design, and extensive photo image editing of this national sales brochure.
Software: Adobe InDesign and Photoshop.
E-newsletters
Product Launch E-mail
Copywriting, graphic design, and image editing of this successful product launch e-mail.
Software: IXFactor, Adobe Photoshop
Safety Certified E-mail
Copywriting, graphic design, and image editing of this successful e-mail that showcases one of the company’s uniques.
Software: IXFactor, Adobe Photoshop
Oasis World Ministries
Website
This nonprofit meets tangible needs of third-world countries by bringing freshwater wells to villages without running water as well as build churches, holding Gospel festivals, leading pastor’s schools, and supporting indigenous missionaries who are familiar with the language and culture.
Client: Oasis, an international nonprofit ministry reaching third-world countries with fresh water, gospel festivals, pastor’s schools and providing resources to build churches and support indigenous missionaries.
Copywriting and graphic design of this 250-page website (2007-2011).
- Website integrates with WordPress blog, weekly e-mails, videos, photo galleries, Twitter and Facebook.
- Meets usability standards
- Applied Google Analytics for measurability
- Strategies used to boost SEO
- CSS layout and style sheets
Software: Adobe Photoshop, Dreamweaver, and Flash.
Website
A micro site developed to build awareness for the need to bring freshwater wells to third world countries (2007-2011).
Website development and copywriting.
Software: Adobe Photoshop and Dreamweaver.
Calendar
As editor, worked with the President and a graphic designer to develop the concept. Provided copywriting and substantive editing for the 2011 Oasis World Ministries calendar: A Million Reasons to Celebrate which covers the ministry’s first 14 years in reaching this milestone.
Software: Microsoft Word and Adobe InDesign.
A Million Reasons to Celebrate calendar (pdf)
e-newsletter
Living Hope
Advertising
Golf Course Directory Ad
Client: Living Hope Evangelical Free Church
Concept development, copywriting and graphic design.
Software: Adobe InDesign and Photoshop.
Community Newspaper Ad
Concept development, copywriting and graphic design.
Software: Adobe InDesign and Photoshop.
Community Newspaper Ad
Concept development, copywriting and graphic design.
Software: Adobe InDesign and Photoshop.
Grace Lutheran Church
Website
Copywriting, design and development of church website around the core values and ministries (2007-2010).
Client: Grace Lutheran Church of Andover
Website development, graphic design, copywriting, and content management of 150-page website.
- Developed and maintained an integrated communication strategy and brand throughout print and online media: Website, weekly service bulletins, monthly newsletters and e-newsletters, posters, multi-media graphics, event flyers and postcards
- Provided the concept development, graphic design and editing of 27 issues of GraceNotes and integrated content to populate website
- Applied Google Analytics for measurability
- CSS layouts and style sheets
- Produced monthly eNewsletter with links to website
Software: Adobe Dreamweaver, Photoshop, and Constant Contact.
Postcards
Community Christmas mailing
Concept development, copywriting and graphic design.
Software: Publisher and Photoshop.
Community Easter mailing
Concept development, copywriting and graphic design.
Software: Publisher and Photoshop.
Community Easter mailing
Concept development, copywriting and graphic design.
Software: Publisher and Photoshop.
