Trade Shows

Empirehouse

A buzz trail led trade show participants from the aisle through the booth to the beginning of the “Discovery” phase of the design-assist experience at the 2017 AIA Trade Show. A giant 20 x 8-foot steel-loaded aluminum frame held write-able, decorative glass marker boards—both showcased products that the Company represents and installs. Architects brought their challenging glass and glazing questions to the team where the design-assist problem solving conversations began.

2017 AIA Trade Show Booth Design, Coordination, Marketing & Media Creation Around Company Brand

The company had been a regular participant of the Minnesota AIA Trade Show for 40 years with the same eye-catching booth for many years. The “Catch the Buzz” theme began as a social media teaser leading up to the launch of a new, interactive marker board booth display featuring “Empirehouse: Your Architectural Glass and Metal Design-Assist Partner.”

A buzz trail led trade show participants from the aisle through the booth to the beginning of the “Discovery” phase of the design-assist experience. A giant 20 x 8-foot steel-loaded aluminum frame held write-able, decorative glass marker boards—both showcased products that the Company represents and installs.

The marker board doubled as an interactive tool to engage trade show participants in the Company’s architectural glass and metal design-assist services. A looped multimedia presentation showcased the Company’s design-assist projects. Project profiles were available as handouts of signature design-assist projects.

Adding to the experience was free craft beer that engaged pub table conversations and marker board renderings with design-assist partners in the Architectural, General Contractor, and Specialty Glass and Metal industries.

Trade show guests left with a memorable, branded mini-marker board and dry erase marker to use as an erasable to-do list or coffee coaster.

My Role

Collaborated with leadership three months ahead of the AIA Trade Show event to develop the trade show theme
Designed and wrote an integrated brand across print and digital media channels: 20 x 8-foot marker board booth and pub tables, giveaways, multimedia presentation, project profiles, blog posts, social media infographic and posts, an advertisement in the AIA Convention publication, and email campaigns which drove publicity to the booth
Facilitated weekly meetings with key stakeholders to establish timelines and logistics leading up to the event
Prior to the trade show, encouraged leadership to coach booth staff in ways to engage trade show participants and capture qualified leads
Designed a multimedia presentation loop showcased successful design-assist architectural glass and metal projects: Target Center renovation, Bell Museum of Natural History, Lakewood Garden Mausoleum, Walker Art Center, Westminster Presbyterian Church, Minnesota Orchestra Hall, and more
Designed, wrote and printed project profiles of successful design-assist architectural glass and metal projects for handouts
Served as event photographer

Brand development and execution, graphic design, copywriting, and vendor coordination.

Software: Adobe Illustrator and Acrobat.

Engaging trade show attendees using the giant marker board to provide architectural glass and metal design-assist solutions. Members of the Team included sales, project managers, glass installers, and field supervisors.

Trade Show Giveaways

Branded mini glass marker board giveaways were provided with a dry erase markers. Marker board doubled as a coffee coaster and daily to-do list.

Giveaway concept development, copywriting, graphic design, and vendor coordination.

Software: Adobe Illustrator and Acrobat.

Trade Show Multimedia

Photography and graphic design of branded multimedia presentation that showcased the Company’s iconic architectural design-assist glass and metal projects.

Software: Adobe Photoshop and Microsoft PowerPoint.

Multimedia slide gallery: (Click image to enlarge)

Gallery: (Click image to enlarge)

Project Profiles

Project profiles showcased the Company’s iconic architectural design-assist glass and metal projects and used as handouts at trade shows.

Interviewed key staff members: Estimators, Project Managers, Fabricators, 3D Modeler, Glazing Foremen, Field Superintendent, and Safety and Quality Director for content.

Graphic design, copywriting, substantive editing, and photography.

Project Profiles: (Click image to enlarge)

Gallery: (Click image to enlarge)

Event Advertising

Advertisement published in the AIA Convention directory.

Social Media

Social media teaser published on LinkedIn and Facebook leading up to the AIA convention. Each week the QR Code link to the website page added more information about the event without giving it away.

Re-purposed Marker boards

President’s office

General Manager’s office

Portable Trade Show Banners

Concept development, graphic design, copywriting, and extensive image editing and compositing of these large format 3 x 8 foot and 3 x 4-1/2 foot banners.

The large floor-mounted banner and small table-mounted banner are used at smaller events with limited space.

Software: Adobe Photoshop and InDesign.

LEMO Northwire

Graphic design of 10 x 8 foot lightbox for a Medical Device tradeshow.

Software: Adobe Photoshop.

Medical device tradeshow booth.

Graphic design of 10 x 8 foot lightbox for Off Road tradeshow.

Software: Adobe Photoshop.

Graphic design of 10 x 8 foot lightbox for Medical Device tradeshow.

Software: Adobe Photoshop.

Dasco

Wire ID Trade Show Banner Display Design

Wire ID Trade Show Banner Display Design and Supporting Media

My Role: Provided the concept development, graphic design, and copywriting for the Dasco Wire ID trade show banners used at the Electrical Wire Processing Technology Expos. Designed and wrote the marketing material for the trade show: blog posts, infographics, Web site home page banners, landing pages, wire ID video, flyers, and sales brochure.

Trade show banners were instrumental in drawing 2,000 targeted prospects who were in search of affordable ways to mark their wires and cables.

Concept development, graphic design, copy writing and extensive image editing and compositing for large format displays (3′ x 8′).

Software: Adobe Photoshop, InDesign, Premiere Pro and Acrobat, and WordPress.