Empirehouse
Infographics
Branded infographic
Wrote and designed branded infographics for blog posts that were shared on social media with teaser copy and links to the Company website.
Weekly social media branded infographic posts developed brand awareness in the architectural glass and metal industry.
Concept development, writer, graphic designer, and photographer.
Software: Adobe Photoshop.
Blog
News blog
Proposed, launched, managed and executed an editorial calendar and social media strategy that resulting in:
- Growing website leads 210% in qualified service, design-assist, and bid requests
- Growing website page views 123% in the Company’s target geographic area
- Growing website unique visitors 102%
- Website visitors remained on the site 75% longer
- Growing LinkedIn Company page “followers” 247%
Wrote over 75 blog posts and project profiles for the Empirehouse WordPress blog. Many include embedded videos from the Company YouTube channel. Blog post links were shared on the Company Facebook, LinkedIn, and YouTube channels with branded infographics and teaser copy. Blog post content established the Company as a thought leader in the architectural glass and metal industry; and reflected the Company’s uniques and Core Values.
Concept development, writing, graphic design, photography and video.
Software: Adobe Photoshop and Premiere Pro and WordPress.
Blog posts:
Is your Architectural Glass and Metal Contractor Certified»
An Empirehouse Intern Unplugged»
Teamwork and Innovation to Go Above and Beyond»
Inner Workings of a Floating Staircase»
Over 9,000 Pounds of Hand-Set Glass»
Helping Hungry Haiti Children»
Innovative Pre-glazing and Installation»
Glazing beneath a Flight Path»
Construction Olympics: Glazing on a Beam 60 Feet in the Air»
Project Profiles
Branded project profile
Project profiles were published on the Company website and used as custom inserts to accompany portfolio presentations and trade show media handouts.
Created dozens of project profiles.
- Provided the concept development, writing, graphic design, and photography
- Interviewed the all roles associated with the project: Estimator, Project Manager, Fabrication Manager, Field Superintendent, and Glazing Foreman to develop each story
- Captured photos of the project during construction and when completed
Software: Adobe Photoshop, InDesign, Acrobat Pro, and WordPress.
Dasco
Blog
Blog post with branded infographic
Wrote 55 blog posts and designed branded infographics for the Dasco WordPress blog featuring information related to label applications for hospital laboratory, manufacturing, and wire and cable identification.
- Blog posts were shared on social media with branded infographics or a branded video, teaser copy, and links to company website
- The Dasco blog generated some of the best new organic referral traffic each month with very low bounce rates
- Blog post content was featured as links on high traffic landing pages which established the company as a thought leader in the labeling industry
Concept development, graphic design, blog writing, and video creation and editing.
Software: Adobe Photoshop, Premiere Pro and WordPress.
Blog Posts:
Direct Thermal vs. Thermal Transfer: Which is Best for Lab Labeling and Why?»
Why Barcode Labels are Better than Handwritten Labels for Patient Safety»
Microscope Slide Labels that Endure Stains and Washes»
Six Great Reasons to Print Your UL and cUL Labels on Demand»
Why do some Labels Fall Off before their Time?»
Infographic
Branded infographic
Designed and wrote branded infographics used in social media and blog posts which generated brand awareness.
Concept development, graphic design, and copywriting.
Software: Adobe Photoshop.
Acucraft
Blog
Blog
Developed an editorial calendar and wrote weekly or twice weekly blog posts for the Acucraft WordPress blog.
Designed branded infographics that were shared on social media channels with teaser copy, keyword hashtags, and links to Website landing pages. Blog post content was written to reflect the Company’s uniques and Core Values, establish the Company as a thought leader, launch new products and offers, improve SEO, and drive qualified prospects to call, chat, or email.
In four months, while managing blog and social media content that linked back to the Company’s website (compared to September 2017-January 2018):
- Lowered bounce rate 24% to a bounce rate of 37%
- Increased time on website 47% with an average of 2:40
- Improved the goal conversion rate from 1.2% to 11.19%
Blog posts links were shared on the Company Facebook,Twitter, LinkedIn, Pinterest, and Instagram channels.
Copywriting.
Software: WordPress.
Infographic
Branded infographic
Wrote and designed branded infographics twice weekly for social media posts with teaser copy, hash tags, and links to a Website landing page. The infographics developed brand awareness: Facebook,Twitter, LinkedIn, Google+, Pinterest, and Instagram.
While managing blog and social media content (compared to September 2017-January 2018):
- Lowered bounce rate 24% to a bounce rate of 37%
- Increased time on website 47% with an average of 2:40
- Improved the goal conversion rate from 1.2% to 11.19%
Concept development, copywriting, graphic design, and photo editing.
Software: Adobe Photoshop.
Naturally Gaited
Blog
Blog
Author of a blog and social media channels that focus on applying classical dressage with gaited horses to improve the quality of natural, smooth movement.
- Produced over 250 blog posts
- Filmed, edited and produced over 200 demonstration videos that are shared on social media and embedded into blog posts
Successes
- Received an award and grant from the United States Humane Society for spreading the word about using dressage as a natural humane training method for the Tennessee Walking Horse.
Blog is integrated with Facebook, YouTube, Pinterest and Twitter.
Concept development, author, graphic designer, photographer and video producer.
Software: Adobe Photoshop and Premiere Pro and WordPress.
Blog Posts:
Age-defying Dressage with a Naturally Gaited Horse
Sore No More: Rehabilitating a Big Lick Tennessee Walking Horse Using Dressage
Half Halt Awakening: Does the Half Halt Serve a Purpose for the Naturally Gaited Horse?
Tribute to a Legend: Champagne Watchout
Visit: www.NaturallyGaited.com
Infographic
Naturally Gaited blog posts are shared on social media channels with an infographic, teaser copy and link to the full story on the blog.
Concept development, graphic design, writing, and photography.
Software: Adobe Photoshop.
Infographic design gallery: (Click to enlarge)
Videos
Have produced over 200 videos shared on the NaturallyGaited YouTube channel.
Concept development video and video editing.
Software: Adobe Photoshop and Premiere Pro.
Video gallery: (Click to enlarge)
My Spanish Mustang
Blog
My Spanish Mustang is a collection of stories about this unique, versatile, intelligent, athletic, trainable, and hardy breed that is game for a variety of riding disciplines.
Successes
- My Spanish Mustang Indian’s Legend was awarded Spanish Mustang Performance Horse of the Year in 2012 and 2015.
Author, photographer and video developer.
Visit: MySpanishMustang.com
Infographic
Blog posts are shared on Facebook, YouTube, Pinterest, and Google+ with teaser copy and an infographic with links to the full story. Many posts include photos I have captured and videos I have produced. Infographics helped bring awareness to the versatility of the Spanish Mustang.
Software: Adobe Photoshop and WordPress.
Infographic gallery: (Click to enlarge)
21st Century Scribe
Blog
This blog features photography, inspired words, and honest thoughts about life and faith.
Author.
Software: WordPress.
Visit: 21stCenturyScribe.com
Infographic
Infographic
Photography, writing, design.
Infographic gallery: (Click to enlarge)
![Infographic: Lab[el] Accuracy](https://www.jenniferklitzke.com/wp-content/uploads/2014/10/infographic-label-accuracy-peace-of-mind-150x150.jpg)
