Dasco Blog
2011-2015
While working for Dasco Label, I wrote 55 blog posts for the Dasco WordPress blog featuring information related to label applications for hospital laboratory, manufacturing, and wire and cable identification. Blog posts were shared on social media with a branded infographic, embedded video and links to company Web site.
The Dasco blog generated some of the best new organic referral traffic each month with very low bounce rates. Blog post content was featured as links on AdWords PPC landing pages which established the company as a thought leader in the labeling industry.
Concept development, graphic design, blog writing, and video creation and editing.
Software: Adobe Photoshop, Premiere Pro and WordPress.
Blog Posts:
Direct Thermal vs. Thermal Transfer: Which is Best for Lab Labeling and Why?»
Why Barcode Labels are Better than Handwritten Labels for Patient Safety»
Microscope Slide Labels that Endure Stains and Washes»
Six Great Reasons to Print Your UL and cUL Labels on Demand»
Why do Some Labels Fall off Before Their Time?»
Infographic Design and Copywriting
Concept development, graphic design, and copywriting.
Designed and wrote infographics for social media posts with links to the blog posts.
Software: Adobe Photoshop.
Infographic Gallery (Click to enlarge)
![Infographic: Lab[el] Accuracy](https://www.jenniferklitzke.com/wp-content/uploads/2014/10/infographic-label-accuracy-peace-of-mind-150x150.jpg)
