Acquisition control package
Redesigned the package using existing text. The redesigned version beat the previous long-standing control package by an unprecedented 33-percent and remained a long-standing control package with mail quantities of up to one-million monthly. The success of this acquisition mailing played a major part in the Company winning the Direct Marketer Association (DMA) of the Year award in 1998.
Concept development and graphic design.
Software: Adobe Photoshop and QuarkXPress.
