Worked with the marketing director and senior leadership to develop a concept for the women’s weight-loss market. Produced the graphic design, photo direction, and headline concept of this national women’s ad campaign which was published in women’s fitness, weight loss magazines, and USA Today newspapers. The campaign won a Harvey Communications Award based upon readership response in 1998. It was one of the Company’s most cost-effective advertising campaigns with one of the highest advertising budgets.
Software: Adobe Photoshop and QuarkXPress.
