2017 AIA Trade Show Booth Design & Media
A buzz trail led trade show participants from the aisle through the booth to the beginning of the “Discovery” phase of the design-assist experience. A giant 20 x 8 foot steel-loaded aluminum frame, write-able, decorative glass marker board showcased products that the Company represents and installs. The marker board doubled as an interactive tool to engage trade show participants in the Company’s architectural glass and metal design-assist services.
- Collaborated with leadership to develop the trade show theme
- Led weekly meetings with key stakeholders to establish timelines and logistics leading up to the event
- Branded “Catch the Buzz” social media teaser infographics and messaging and invitations to architects and general contractors, and an advertisement in the AIA Convention publication which drove publicity to the booth
- Prior to the trade show, Company employees were coached in ways to engage trade show participants and capture qualified leads
- A multimedia presentation loop showcased successful design-assist architectural glass and metal projects (Target Center renovation, Bell Museum of Natural History, Lakewood Garden Mausoleum, Walker Art Center, Westminster Presbyterian Church, Minnesota Orchestra Hall, and more)
- Printed case studies of successful design-assist architectural glass and metal projects were available as handouts
- Served as event photographer
Graphic design, copywriting, and vendor coordination.
Software: Adobe Illustrator and Acrobat.
Engaging trade show attendees using the giant marker board to provide architectural glass and metal design-assist solutions.
Trade show giveaways
Branded mini glass marker board giveaways were provided with a dry-erase marker. Marker board doubled as a coffee coaster and daily to-do list.
Giveaway concept development, copywriting, graphic design, and vendor coordination.
Software: Adobe Illustrator and Acrobat.
Trade show multimedia
Photography and graphic design of branded multimedia presentation that showcased the Company’s iconic architectural design-assist glass and metal projects.
Software: Adobe Photoshop and Microsoft PowerPoint.
Multimedia slide gallery (Click to enlarge):
Trade publication advertising
Advertisement published in the AIA Convention directory.
Social media teaser published on LinkedIn and Facebook leading up to the AIA convention.
Trade show marketing materials
Case studies
Copywriting, graphic design, and most of the photography.
Software: Adobe Indesign, Photoshop and Acrobat.
Re-purposed marker boards
President’s office
General Manager’s office
