WRIT 372: Document Design
Course included writing and designing numerous individual and group projects. Individual projects included writing and designing a branding package, multi-page project, the creative components of an integrated marketing campaign and a group forms redesign project.
Branding: Cover Design
Concept development, graphic design and editing.
- branding design (pdf)
Software: Adobe Photoshop, InDesign, Acrobat, and Microsoft Word.
Multi-page: Magazine Design
Concept development, graphic design and editing.
- multi-page design (pdf)
Software: Adobe Photoshop, InDesign, Acrobat, and Microsoft Word.
Metropolitan State University Student Payroll Forms
Group project: provided the graphic design of the cover and forms that made up the winning fillable form packet for MSU Student Payroll.
Software: Adobe Photoshop, InDesign, Acrobat, and Microsoft Word.
MKTG 340: Integrated Marketing Communications
Learned the full range of promotional components that make up an integrated marketing communications plan, from traditional media to web-based media to social media. Worked as a team with two other students to develop an Integrated Marketing Communications Plan. This 12-week project encompassed identifying a target audience, the Big Idea, creative strategy, and developing a media plan using television, radio, magazine, direct marketing, social media, web-based media, public relations, sales promotions, and personal selling.
Integrated Marketing Communications Plan
Group project: Provided the target market, “The Big Idea,” creative strategy, creative component concept, design, and copywriting for this IMC Plan.
Magazine Ad
Concept development, graphic design and copywriting.
Software: Adobe Photoshop, InDesign, Acrobat, and Microsoft Word.
Web Design
Concept development, graphic design and copywriting.
Software: Adobe Photoshop, InDesign and Word.
Direct Mail Postcard
Concept development, graphic design and copywriting.
Software: Adobe Photoshop, InDesign, Acrobat, and Microsoft Word.
WRIT 573: Writing and Designing for the Web
Course content included learning and applying effective writing and design methods for producing Websites following principles by Web usability experts, Jakob Nielsen and Steve Krug. During the course, I produced two Web sites, Masterpiece and Golden Rule Child Care, using Dreamweaver and CSS layout and style sheets.
Website Design: Masterpiece
Graphic design
Software: Photoshop and Dreamweaver.
Website Design: Golden Rule Child Care
Graphic design and copywriting,
Software: Adobe Photoshop and Dreamweaver.
MKTG 300: Marketing Principles
An excellent in-depth overview about the marketing plan process which concluded with a hands-on group marketing plan project and presentation. Worked with a diverse group of students from Liberia, Russia, Ukraine, and the United States.
Marketing Plan
Group project: Provided the product idea for this Marketing Plan and was one of the chief contributors to the project research, writing, editing, and graphic design.
Product idea: This revolutionary new idea in house paint reacts to temperature. In summer months, the paint turns a light shade to reflect the sun’s heat and reduce cooling expenses. In winter months, the paint turns dark to absorb the sun’s heat and reduce heating expenses.
MKTG 347: Advertising Copywriting
Learned and applied copywriting styles to various assignments and media: direct mail sales letter, headlines, print ad, radio spots, and editing.
WRIT 371: Editing
WRIT 231: Writing II
MDST 580: Multimedia-Issues in Communication Technology
A fascinating course which discussed the historical timeline of communication technology with its milestones and the people who shaped them. Assignments included quizzes, exams, and writing a research paper.
MKTG 340: Advertising Practices/Procedures
This course examined both traditional media and modern technology and its effect on advertising. Assignments included writing numerous research papers: advertising, ethics, and direct mail.
WRIT 541: Writing for Publication and Profit
Coursework included writing and submitting query letters for targeted publications and audiences, as well as writing 700-to-1,200-word how-to, personal essay, and mini-profile articles.
WRIT 583: Writing Major Projects
This course provided the time and space to complete the first section of a book entitled, Who Will You Follow? Memoirs of My Journey of Faith. The second phase of the course focused on writing a book proposal.
