Integrated Media and Branding: Dasco

Posted by jenniferklitzke

Designed an integrated brand across print and digital media: Websites, blog, social media, videos, marketing communications, e-mail, and letterhead.

Website

The concept of this large e-commerce website of 20,000 products was to showcase the full scope of identification solutions by industry and product, and why Dasco Label was the best choice: best price, fastest delivery, expert service and custom labels.

Website concept development, graphic design, copywriting and editing of large eCommerce website of over 20,000 products using SEO strategies (2011-2015).

  • Integrated social media: Facebook, Google+, Twitter, YouTube, and a WordPress blog and produce content with links back to the Company’s Web site.
  • Meets usability standards
  • Applied Google Analytics for measurability
  • CSS layout and style sheets

Software: Adobe Dreamweaver and Photoshop; eCommerce platform.

Web site Gallery (Click to enlarge)

Infographics

infographic

Concept development, graphic design and copywriting.

Have designed and written dozens of branded infographics used for blog and social media post imagery with links to Website landing pages and product pages.

Software: Adobe Photoshop.

Infographic Gallery (Click to enlarge)

Videos

branding: youtube

Produced over 50 how-to and demonstration videos with views over 180,000 which were shared on social media and embedded into blog posts, website landing pages and product pages.

Concept development, graphic design, video and editing.

Software: Adobe Photoshop and Premiere Pro.

Trifold Brochure

wire ID trifold
Concept development, graphic design, copywriting, and extensive image editing and compositing of this trifold brochure that was handed out at a Wire ID Trade Show.

Software: Adobe Photoshop and InDesign.

Trade Show Banners

Dasco Trade Show Booth

Wire ID Trade Show Banner Display Design and Supporting Media

Dasco Trade Show Banners

Provided the concept development, graphic design, and copywriting for the Dasco Wire ID trade show banners used at the Electrical Wire Processing Technology Expos. Trade show banners were instrumental in drawing 2,000 targeted prospects who were in search of affordable ways to mark their wires and cables. Designed and wrote the marketing material for the trade show: blog posts, infographics, Web site home page banners, landing pages, and online video.

Concept development, graphic design, copy writing and extensive image editing and compositing for large format displays (3′ x 8′).

Software: Adobe Photoshop and Acrobat.

 Trade Publication Ad

Label Acuracy Ad

Concept development, copywriting, graphic design, extensive image editing and compositing.

Executed the concept development, copywriting, graphic design, and complex image montage for an ad published in a medical trade publication leading to 56 qualified leads and four sales exceeding ROI in its first placement, as well as a campaign of ads for the same publication.

Software: Adobe Photoshop and InDesign.

Trade Publication Ad Gallery (Click to enlarge)

Logo Design

Dasco Medical

Concept development and graphic design.

Medical laboratory identification company.

Software: Adobe Photoshop.

Letterhead

dasco letterhead design

Concept development and graphic design.

Software: Adobe Photoshop and InDesign.