Designed an integrated brand across print and digital media: Websites, blog, social media, videos, marketing communications, e-mail, and letterhead.
Website
The concept of this large e-commerce website of 20,000 products was to showcase the full scope of identification solutions by industry and product, and why Dasco Label was the best choice: best price, fastest delivery, expert service and custom labels.
Website concept development, graphic design, copywriting and editing of large eCommerce website of over 20,000 products using SEO strategies (2011-2015).
Software: Adobe Dreamweaver and Photoshop; eCommerce platform.
Web site Gallery (Click to enlarge)
Home Page
Landing page: GHS
Landing page: Hospital Lab
Landing Page: Wire ID
Product detail page
Industry Page
Category Page
Infographics
Concept development, graphic design and copywriting.
Have designed and written dozens of branded infographics used for blog and social media post imagery with links to Website landing pages and product pages.
Software: Adobe Photoshop.
Infographic Gallery (Click to enlarge)
Infographic
Videos
Produced over 50 how-to and demonstration videos with views over 180,000 which were shared on social media and embedded into blog posts, website landing pages and product pages.
Concept development, graphic design, video and editing.
Software: Adobe Photoshop and Premiere Pro.
Trifold Brochure
Concept development, graphic design, copywriting, and extensive image editing and compositing of this trifold brochure that was handed out at a Wire ID Trade Show.
Software:Adobe Photoshop and InDesign.
Trade Show Banners
Wire ID Trade Show Banner Display Design and Supporting Media
Provided the concept development, graphic design, and copywriting for the Dasco Wire ID trade show banners used at the Electrical Wire Processing Technology Expos. Trade show banners were instrumental in drawing 2,000 targeted prospects who were in search of affordable ways to mark their wires and cables. Designed and wrote the marketing material for the trade show: blog posts, infographics, Web site home page banners, landing pages, and online video.
Concept development, graphic design, copy writing and extensive image editing and compositing for large format displays (3′ x 8′).
Software: Adobe Photoshop and Acrobat.
Trade Publication Ad
Concept development, copywriting, graphic design, extensive image editing and compositing.
Executed the concept development, copywriting, graphic design, and complex image montage for an ad published in a medical trade publication leading to 56 qualified leads and four sales exceeding ROI in its first placement, as well as a campaign of ads for the same publication.
Developed and executed an integrated communication strategy and brand identity throughout print and online media: Website, weekly service bulletins, monthly newsletters and e-newsletters, signage, multimedia graphics, postcards, logo development and letterhead.
Website
Concept development, editing, and graphic design.
Software: Adobe Photoshop and Dreamweaver; Microsoft Word and PowerPoint; and Constant Contact.
Web site Gallery (Click to enlarge)
Home
Worship
Spiritual Fitness
Beliefs
Lent
Focus 20/20
FMSC
Music
Children
Spiritual Growth
VBS
E-newsletter
Concept development, editing, and graphic design of e-newsletter.
Software: Adobe Photoshop and Constant Contact.
Postcards
Concept development, copywriting, and graphic design.
Software: Adobe Photoshop and Publisher
Bulletin
The weekly bulleting cover imagery tied into the sermon theme and was integrated throughout print and digital media.
Bulletins were printed cost-effectively in-house on a two-color duplicator. Devised a way to replace the clip art imagery with more compelling photography montages that would reproduce well on the duplicator printer.
Concept development, copywriting, editing, and graphic design.
Software: Adobe Photoshop and Microsoft PowerPoint.
Multimedia
Designed images that tied into the sermon theme that were used as multimedia communication and repurposed for print and digital media.
Concept development, graphic design, image editing and compositing.
Software: Adobe Photoshop and Microsoft PowerPoint.
Slide Gallery (Click to enlarge)
Theme Design
Outdoor Banner Design
Publication: GraceNotes
Concept development, graphic design, editing, and image creation of 27 issues of GraceNotes and integrated content to populate Website.
Software: Adobe Photoshop and Microsoft Publisher.
Cover Designs (Click to enlarge)
Outdoor Signage
Concept development, graphic design, and image creation of this Easter banner used for multiple years.
Software: Adobe Photoshop and Microsoft Publisher.
Copywriting of e-invitation, invitation, calendar, trifold brochure, Web site content. and design and production of three-hour banquet PowerPoint media and show flow.
Software: Adobe InDesign, Photoshop and Dreamweaver; Microsoft Word and PowerPoint; Constant Contact.
![Infographic: Lab[el] Accuracy](https://www.jenniferklitzke.com/wp-content/uploads/2014/10/infographic-label-accuracy-peace-of-mind-150x150.jpg)
![Trade Publication Ad: Lab[el] Accuracy](https://www.jenniferklitzke.com/wp-content/uploads/2014/10/ad-campaign4-written-designed-by-jennifer-klitzke-150x150.jpg)
